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Warner Bros. will use AI to decide the best time to release movies

Warner Bros. will use AI to decide the best time to release movies

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Warner Bros. will use AI to decide the best time to release movies

The ability to adapt to situations and surroundings affords businesses a greater opportunity to get what they want and what they need. Without the ability to adapt, businesses may find themselves heading straight to the dustbin of business oblivion. For this reason, Warner Bros. has become the latest movie studio to publicly embrace artificial intelligence (AI) given the rapid rise and adaptation of the technology.

The movie giant recently signed a deal with Cinelytic to use the latter’s AI-driven project management system that was launched last year. Under the new deal, Warner Bros will leverage the system’s comprehensive data and predictive analytics in order to make more informed decisions as to when a movie should be released.

Founded four years ago, Cinelytic claims that its AI platform will help reduce “low-value, repetitive tasks” that studio executives might have to do, and instead “focus on generating actionable insights for packaging, green-lighting, marketing and distribution decisions in real-time.”

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Warner Bros. will use AI to decide the best time to release movies

We’re not sure how effective this system will be, but it will be interesting to see how it works out.

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