When it comes to virtual assistants, depending on the device and operating software you use, names like Siri, Alexa, Google Assistant, and so on, come to mind. However, if there was a “world’s biggest” title when it comes to digital assistants, would Siri be the name that comes to mind?
The answer is a resounding yes because according to the market research firm, Futuresource, Siri is the world’s biggest virtual assistant, where it commands a 35% share of the global virtual assistant market.
Given that Siri is shipped on pretty much every Apple product, this sort of makes sense. Also, based on this logic, it doesn’t really come as a surprise to learn that Microsoft’s Cortana comes in second place with a 22% market share due to the sheer number of Windows computers there are in the market today.
If this is accurate, it’s actually interesting to see that Siri is leading the way. We would have easily assumed that Google Assistant might be in the lead due to Android being the dominant operating software for smartphones, but it looks like we would have been wrong.