Since Opera-founded payment startup, OPay launched in Nigeria, it has unarguably become an indispensable player in the country’s undulating economy. This is largely due to its wide range of services offered to cater to the daily needs of the average Nigerian.
In addition to its extensive suite of services, OPay has launched yet another vertical; a car-hailing service called OCar. This is coming just days after the company announced a $120m Series B funding round led by Chinese investors.
Still, in its beta phase, OCar, which can be accessed via OPay’s mobile app, is an attempt by the company to compete with Estonia-owned ride-hailing company, Bolt (formerly Taxify), and American-owned, Uber. The service will operate both as a ride-hailing and ride-sharing service in eight major Nigerian cities which includes Lagos, Owerri, Port Harcourt, Abuja, Benin, Kaduna, Abeokuta, and Ibadan.
Asides what seems to be a declaration of war against existing ride-hailing companies, the introduction of OCar hints on the fact that OPay still has a couple of tricks up its sleeves and is not about to put an end to unveiling new services.
In terms of pricing, OCar’s business model remains unknown, but we do expect the company to launch the new service using its low pricing strategy that worked for its bike-hailing service (ORide). Until then, we will keep our eyes peeled for more information.