Lagos State Government and the Advertising Practitioners Council of Nigeria (APCON) have communicated their displeasure concerning the ‘nude ladies’ mobile advert which was on display on Friday, August 2nd, at Lekki/Ikoyi toll gate.
Recall that on Friday, a truck with number plate APP 713 XL, had some women dancing on a stripper pole wearing only undear.
Due to the incident, the Lagos State Signage and Advertisement Agency (LASAA), put a hold on the practicing license issued to the firm whose truck conveyed the advert, till after proper investigations have been made.
Disclosed by the Lagos State government agency was that the company’s “unregistered mobile advertising truck which has no valid registration for the current year 2019 was illegally deployed in engaging in an abysmally debasing projection of semi-nude women for several hours around the Lekki/Ikoyi toll gate.”
The agency stated that having gone through the company’s records for the current year 2019, it confirmed that the truck with Lagos State plate number APP713XL is not registered with the agency for the deplorable purpose for which it was deployed by the company on Friday.
Managing Director/Chief Executive Officer of LASAA, Mr. Bolaji Sanusi said that “no outdoor mobile advert truck within the jurisdiction of our dear state is licensed to display such crass immorality of the caliber that the owner(s) of this unregistered truck exhibited on our roads over the weekend.”
However, Dokun Balogun, a spokesman for Provision Media System Limited, said that said the truck no longer belonged to the firm but it was sold to another firm in October 2018.
According to Balogun, a detailed statement will be released by the firm later.
“The truck no longer belongs to us because we sold it in October last year. We will issue a statement after consultations with our lawyer”, he said.
Responding to the matter, the Advertising Practitioners Council of Nigeria (APCON) condemned involving semi-nude ladies in a see-through mobile advertisement truck circulating on social media.
The APCON’s acting Registrar/Chief Executive Officer, Mrs. Ijedi Iyoha, in a statement said that the advertisement “violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviors”.
The statement also reads that APCON has activated all necessary measures to ascertain the persons or advertising agency or agencies or organizations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in the future.
“APCON is committed to ensuring that all advertisements in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility”. It added.