When Apple’s iPhone XR was launched last year, the device represented the bulk of iPhone sales. It did not come as a surprise given that the iPhone XR was the cheapest option amongst Apple’s 2018 releases.
The iPhone 11 got quite a massive upgrade in the camera department compared to the iPhone XR while at the same time, it is also cheaper, meaning that customers were getting more for less.
On the other hand, the premium-priced iPhone 11 Pro and Pro Max models together represent 10% of sales, and 21% when combined with similarly positioned and recently discontinued iPhone XS and XS Max.
On a related note, word emerged a few weeks back that Apple is gearing up to launch an even cheaper iPhone SE 2 in 2020, so it will be interesting to see how well that phone will be received.