For a while now, several reports have speculated that Apple could be planning some kind of subscription bundle where it would consist of various Apple services all bundled into a single subscription, making it easier and potentially cheaper for customers to subscribe to multiple Apple services all at once.
Now according to Bloomberg, it claims that this particular bundle could launch as early as 2020. It is unclear as to what services will be bundled, but as it stands, Apple has several subscriptions such as Apple News+, Apple TV+, Apple Music, Apple Arcade, and iCloud – to its name.
The bundle is similar to Amazon’s approach with Prime, which offers movies, music, and free shipping for a single fee and from the looks of it all, it makes a lot of sense for Apple to launch such a bundle, given that services have become a huge focus for Apple in recent years. This move will also help bolster services like Apple News+ which has not lived up to expectations since it launched.
Of course, how much such a bundle will cost remains unknown, but presumably, it would be offered at a cheap rate to tempt customers into signing up.