In recent weeks, several reports have claimed that Apple’s iPhone 11 was outselling its “Pro” siblings. These reports appear to be accurate because according to Apple’s CEO, Tim Cook, the iPhone 11 was the best-selling iPhone in every week of December.
While Cook did not provide any figures as to how many units of the iPhone 11 Apple sold, this doesn’t come as a surprise because the device is priced considerably cheaper compared to the iPhone 11 Pro and iPhone 11 Pro Max.
Apple cited two primary drivers beyond the device’s price tag; trade-ins and Apple Card instalments. According to the company, iPhone trade-ins at Apple Stores doubled year-over-year, helping set a new record for Apple retail.
As for Apple Card monthly instalments, Cook said that the new option represented one of the reasons behind iPhone growth during the holiday season. The limiting factor, however, is that Apple Card is only available in the United States, he added.
The iPhone 11 is the successor to 2018’s iPhone XR. While it continues to use an LCD screen, it did come with an upgrade where it now uses a dual camera instead of a single camera, which essentially almost puts it on par with the 2018 iPhone XS and XS Max, except with a slightly more affordable price tag.
We imagine that Apple will want to continue that trend this year, given that the rumour mill has suggested that Apple could launch an even cheaper iPhone in the form of the iPhone SE 2, packing specs that would give it performance similar to the iPhone 8.