Smart speakers have been around for a while, and we have to credit e-commerce giant, Amazon for this trailblazing feat. Amazon made a very smart move in the early days of smart speakers to open its digital assistant, Alexa to third-party developers, allowing them to flood the market with smart speakers.
As a result, Amazon has led the smart speaker market and it is not surprising that the company is currently still dominating the market, where according to new figures from eMarketer, Amazon currently owns 69.7% of the smart speaker market. It’s such a massive lead and in second place is Google, who currently controls 31.7% of the market, while “others” (which presumably includes the likes of Apple) is at 18.4%.
Furthermore, eMarketer predicts that come 2021, Amazon’s market share will dip slightly to 68.2%, but even then, it still places them well ahead of the competition.
That said, there are rumors suggesting that Apple could have a cheaper HomePod in the works. Whether or not that will do them any favors remains foggy given that the current HomePod doesn’t seem to have done well.